Liquor Liability Insurance
Assurance Choice Company delivers the most competitive coverage from the industry’s top-rated carriers. Guaranteed.
Call or Text (773) 990-9889
to speak with a live representative
Liquor Business Insurance
Specialized Coverage for Bars, Nightclubs, Taverns, Liquor Stores, Gas Stations and Restaurants
Serving alcohol comes with real liability. Whether you run a bar, nightclub, liquor store, or restaurant, one bad decision from a customer can turn into a legal and financial nightmare for your business. We provide liquor liability coverage that helps protect you from claims involving over-service, underage sales, and incidents that happen in nightlife or retail settings.
In many states, this coverage is required by law, and even where it’s not, it’s a smart line of defense against lawsuits and lasting reputational damage.
What Does Liquor Liability Cover?
- Over-Serving: Protection if a customer becomes intoxicated and causes harm.
- Underage Sales: Coverage for incidents involving sales to minors.
- Alcohol-Related Claims: Covers a range of situations tied to alcohol service.

Why It Matters
- Legal Compliance: Often mandatory for alcohol-serving businesses.
- Financial Security: Helps cover legal fees, claims, and settlements.
- Brand Protection: Reduces risk of public fallout from alcohol-related events.
Secure the right protection for your bar, nightclub or liquor store so you can serve confidently and stay covered.
Let’s Get You Covered
Quick, simple, and built around your business.
Coverage That Means Business
No nonsense. No upsells. Just solid protection at the right price.
Frequently Asked Questions
Yes. If your business is linked to the incident even after the customer has left, liquor liability can help cover legal fees, damages, and settlements. It protects you from what you can’t control once alcohol is served.
General liability usually excludes alcohol related claims. Liquor liability fills that gap. Without it, you’re fully exposed if something goes wrong tied to your service or sales.